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Brisbane Broncos: The Meaning Of Their Name, Logo, And Colours

Brisbane Broncos: The Meaning Of Their Name, Logo, And Colours

Posted by Anna on 10th Oct 2022

One of the Australian national rugby teams, Brisbane Broncos is loved and supported by the community of fans of this sport. However, did you know the meaning of the Broncos' name, logo, or colors? Let's find out this with us!

Brisbane Broncos - Considered The Best Australian National Rugby Team

Brisbane Broncos

The Brisbane Broncos Rugby League Football Club Ltd., colloquially known as the Broncos, is a professional Australian rugby league football club based in Brisbane, Queensland. The Broncos were founded in April 1987 and compete in Australia's premier competition, the National Rugby League (NRL). The club has won six premierships, including two New South Wales Rugby League titles, a Super League title, and three NRL titles. Two World Club Challenges have been won by the Broncos. During its 35-year history, the Broncos have won four minor premierships across multiple competitions.

Prior to 2015, Brisbane had never lost a grand final, and the club had failed to qualify for the finals five times since 1991. Since its inception in 1998, the club has been one of the most successful in the National Rugby League, winning three premierships (second only to the Sydney Roosters' four). The club is one of the most successful in rugby league history, having won 59.9% of games played since its inception in 1988, trailing only the Melbourne Storm (67.3%).

The club has the highest annual revenue of any NRL club ($A32.8m for the 2012 fiscal year) and is one of the most valuable clubs in Australia, valued at over $A42 million.

In addition to financial competitiveness, the Broncos have been voted one of Australia's most popular and most-watched football teams, with one of the highest average attendances of any rugby league club in the world; 33,337 in the 2012 NRL season.

The club was founded in April 1987 as part of the national expansion of the Winfield Cup, and it was one of Queensland's first two participants in the New South Wales Rugby League premiership, along with the Gold Coast-Tweed Giants. The Broncos later became the dominant force in the competition before playing a significant role in the Super League War of the mid-1990s and then successfully competing in the newly formed National Rugby League competition. The Broncos have their training ground and Leagues club in the Brisbane suburb of Red Hill, but they play their home games at Lang Park in Milton. The Brisbane Broncos Limited is the only publicly traded sports club on the Australian Securities Exchange.

The Meaning Of Brisbane Broncos' Name, Logo, And Colours

Symbol And Logo

Brisbane Broncos logo

The Brisbane Broncos were supposed to use a logo that included both a kangaroo and the stylized "Q" that had been featured in the Queensland Rugby League logo for many years. This was deemed inappropriate and contradictory by the Australian national rugby league team, also known as the Kangaroos. The Cooktown Orchid and Poinsettia, both of which had long been used by Brisbane representative teams in the Bulimba Cup and midweek knockout competitions, were also ruled out, as were other Australian animals such as the brumby, possum, galah, and kookaburra, which was used on Brisbane's Kookaburra Queen paddle ships.

The original club logo debuted in the Broncos' first season in the premiership in 1988 and remained in use until 1999. It used a mostly gold color scheme to match the primary color on the team jerseys. The club adopted a new logo in 2000 with a more maroon design that was much closer to the traditional color associated with Queensland rugby league and Queensland sport in general. This design is still in use today.

Their Name

The club's directors eventually decided on the nickname Broncos after wanting to continue using alliteration for local sporting teams such as the Brisbane Bullets and Brisbane Bears (later the Brisbane Lions). Barry Maranta chose this name because he was a fan of the Denver Broncos, an NFL team. The name has been described as "mystifyingly American" by an Australian newspaper.

Broncos' Colors

Brisbane Broncos' colors

The Brisbane Broncos' traditional colors have been maroon, white, and gold, which has all long been associated with the history of rugby league in Queensland. Initially, the club's founders preferred the official blue and gold colors of the Brisbane City Council. However, Sydney advertiser John Singleton informed the board that "for more than three-quarters of a century, Queenslanders had been booing players wearing blue." As a result, the traditional Queensland maroon and white colors, as well as gold, which represents the Queensland sunshine, were chosen as the club's colors.

The club's jersey design for the inaugural 1988 season was gold on the top third, alternating maroon and white hoops in the middle, and maroon on the bottom third. Although this design featured a lot of gold, it didn't go over well with everyone because the jersey had to stand out from the maroon and white of the Manly-Warringah Sea Eagles and the maroon of the Queensland rugby league team. Following a number of design changes in the 1990s, including a predominantly white jersey from 1997 to 1998, blue was added to the jersey as a minor color in 2001 to show the aforementioned historical link with Brisbane's colors. This was later removed from the design in favor of a predominantly maroon jersey with gold trim.

The club debuted a new jersey color combination - mauve, aqua, and white - at the 1995 Rugby League World Sevens tournament. Shane Edwards, Brisbane Broncos Marketing Manager, stated that it "will become our Sevens strip… but we will never change the Broncos' colors." The National Rugby League ordered the club to produce a third jersey in 2001, following the release of the club's predominantly white with navy-blue and maroon away jersey, because the new away jersey clashed with the home jerseys of the Penrith Panthers, Melbourne Storm, and New Zealand Warriors. The local media mocked the use of an aqua strip in the same design as the jerseys worn from 1999 to 2001. After two years of public pressure, the club ditched the jersey in favor of the one worn against Newcastle in 2003.

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